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As you just mentioned, Jihong's brake pads have grown faster in the past year
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As you just mentioned, Jihong's brake pads have grown faster in the past year

Zhou Laichun: First of all, we are a production-oriented enterprise. In the production of this piece, we will take care of it to ensure the quality of the products and guarantee the foundation of the service. After the product is sold, if there is a problem with the quality of the company's products, we will pay unconditionally.

HC Network: As you just mentioned, Jihong's brake pads have grown faster in the past year. We also want to ask you how to do it under such a severe market situation. In addition to the good quality of the products, there are also marketing methods to achieve such a growth rate.

Zhou Laichun: I think if you want to exclude quality, blindly marketing. Then it became a thirst for drinking, just a short-lived prosperity. Because the brake pad brand is too much. Especially in the past few years, there may suddenly be a brand that is all the rage, whether it is at the trade fair or on the Internet, the propaganda is very big and the growth is very fast. But the result is often that there are no two years, and these companies have begun to decline. Although our company was not established for a long time, it will be sold in China for three or four years, but in this circle, everyone knows about us. When I went to understand our own brand as an audience, the information they gave was also said that the quality of the products of Jihong is really good. Now the state also advocates the spirit of artisans in product quality, and our company has always upheld this concept. As a manufacturing company, we make products that are specialized. For the sale of this piece, we still use our channels to promote our products. What we can do is product quality. Moreover, for the brake pads, in fact, the products that are originally installed in the car are the things that are really used, not the decorative parts placed on the car, so the quality of the products is the most important.

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Kihiro Gihon-AHTWO family

Jihong Gihon, a Sino-foreign joint venture, established a factory in the mainland in 2010, focusing on the research and development of automotive brake systems. Over the years, it has gradually formed formula systems such as Jihong high-end, Jihong black ceramics, carbon-based composite, Jihong ceramics, and European ceramics. After the market test, the brake is sensitive, no noise, no damage to the disk, Jihong Gihon always puts the product quality in the first place, according to the original car matching to match different formulas, the product meets the braking needs of different regions and different models. As of 2018, it has established deep strategic cooperation with many general manufacturers such as US General Motors/Chery/FAW/Beiqi/!

International first-class technology, local manufacturing in China,

International first-class technology, local manufacturing in China, Jihong Gihon production base will pay attention to the details to the entire process of production, making each product become a work of art under the passion of modern industry, after pressing, heat treatment, grinding, ablation, With sandblasting, attachment installation and exquisite operation, Jihong Gihon delivers its own brand and philosophy to the world. Our company adopts world-class raw materials such as DuPont, Cardolite, Sumitomo, Teijin, Itochu, Showa Denko, Dutch Laplace, and British Morgan. It has passed the IATF16949 and ISO14001 quality certification, and fully meets the international standardization requirements. 

High-end ceramic H series

High-end stable A series: Formulated by domestic military enterprises with low density, high temperature resistance and wear resistance, as well as high-end imported materials, the friction coefficient is 0.34-0.38, which is mainly suitable for domestic and European and American cars; High-end ceramic H series: comfortable braking performance, quiet braking environment, friction coefficient 0.38-0.42, mainly suitable for Japanese, Korean and American cars;


No. 516, yinzhushan Road, Huangdao District, Qingdao, Shandong




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