Jihong Gihon, a Sino-foreign joint venture, established a factory in the mainland in 2010, focusing on the research and development of automotive brake systems. Over the years, it has gradually formed formula systems such as Jihong high-end, Jihong black ceramics, carbon-based composite, Jihong ceramics, and European ceramics. After the market test, the brake is sensitive, no noise, no damage to the disk, Jihong Gihon always puts the product quality in the first place, according to the original car matching to match different formulas, the product meets the braking needs of different regions and different models. As of 2018, it has established deep strategic cooperation with many general manufacturers such as US General Motors/Chery/FAW/Beiqi/!
Copper-free ceramic W series: Formulated with copper-free technology, it adopts porous and granular high-end imported materials, and the friction coefficient is stable. It is more in line with the special requirements of the new national standard for environmental protection, greatly reducing the damage of the dual parts and effectively controlling the braking noise. The friction coefficient is above 0.45, the high temperature is 650 °C, and it is pressed by special process. It is mainly suitable for Japanese, Korean and European and American luxury cars.
HC Network: Dear friends, Hello everyone, here is the site of the 2016 Chengdu National Auto Parts Association. Here is the exclusive live broadcast of the “Guangdong Sanhe Chemical Technology Co., Ltd.”, we are very honored to have the Qingdao Jihong Auto Parts. Mr. Zhou Laichun, deputy general manager of the company, please first say hello to the netizens.
Zhou Laichun: Hello! Hello everyone!
HC Network: We know that Jihong is doing brake pads. Can you tell us about the current situation of the company?
Zhou Laichun: Last year, our company's business grew rapidly, mainly targeting the domestic market and export market. The domestic market has grown by 100% and the export market has grown by around 50%. Although the overall environment was not good last year, our company's growth is still very good, so we are still very optimistic about the brake pad market.
Zhou Laichun: First of all, we are a production-oriented enterprise. In the production of this piece, we will take care of it to ensure the quality of the products and guarantee the foundation of the service. After the product is sold, if there is a problem with the quality of the company's products, we will pay unconditionally.
HC Network: As you just mentioned, Jihong's brake pads have grown faster in the past year. We also want to ask you how to do it under such a severe market situation. In addition to the good quality of the products, there are also marketing methods to achieve such a growth rate.
Zhou Laichun: I think if you want to exclude quality, blindly marketing. Then it became a thirst for drinking, just a short-lived prosperity. Because the brake pad brand is too much. Especially in the past few years, there may suddenly be a brand that is all the rage, whether it is at the trade fair or on the Internet, the propaganda is very big and the growth is very fast. But the result is often that there are no two years, and these companies have begun to decline. Although our company was not established for a long time, it will be sold in China for three or four years, but in this circle, everyone knows about us. When I went to understand our own brand as an audience, the information they gave was also said that the quality of the products of Jihong is really good. Now the state also advocates the spirit of artisans in product quality, and our company has always upheld this concept. As a manufacturing company, we make products that are specialized. For the sale of this piece, we still use our channels to promote our products. What we can do is product quality. Moreover, for the brake pads, in fact, the products that are originally installed in the car are the things that are really used, not the decorative parts placed on the car, so the quality of the products is the most important.
Cars running at low speeds, lightly braking on the brakes, and not stepping on the brakes, the reason is very complicated, not only will happen in the new car new film, but also in the old car, which will happen on the newly replaced brake pads. It also happens on brake pads that have been used for a while. There is no comprehensive and accurate answer to this phenomenon. Today we will talk about some practical cases. Whether it works well or not according to the condition of the disease, you can observe the test in practice.
It is also very simple, that is, the brake pad can be taken down and sanded, and the carbonized material on the surface of the brake pad can be worn away. In addition, the original brake pads are made of carbon foam, copper foam and other materials. If the brakes are used in the auxiliary factory, the brakes may be abnormal due to the material being too hard and the discs not matching. There are many mileages of the vehicle, and it is possible that the edge of the brake disc will be “stepped”. This “step” and the brake pad will also have abnormal noise when rubbed.
Case: Land Rover lightly brakes the brakes.
Answer: It is the quality problem of the brake pads (such as too hard or uneven material).
Land Rover brake discs and brake pads are relatively large. If you do not touch the two sides (only part of them), the sound caused by vibration will be caused.